Imagine that you’re walking without destination, or you’re in a team and every one play with his vision, going, doing. Playing without rules, lunching a business, opening coffee just do what you want to do, maybe that will be look very nice.
But wait.. what happen if something change Suddenly like an accident or losing money without any Benefit, I think now what are doing is not right and now your remember that it was necessary to think well before do anything and in marketing we called that Plan came first or if you have a business make a marketing plan.
Because without marketing plan most businesses would fail, but many small businesses don’t take the time to create a comprehensive marketing plan.
These businesses will try different marketing tactics ad hoc, with only minor to moderate success, or go using the sales oriented, or they’ll score a big win by chance but find themselves unable to properly scale their tactics, goals and strategies. But using a marketing plan will deliver you the results you want.
Today we’ll outline what a marketing plan is and how to create one that’s both actionable and accessible–even if you’ve never written one before, so you can deliver on your business’s larger goals.
What is a marketing plan?
A marketing plan is a report that outlines your marketing strategy for the coming year, quarter or month.
Typically, a marketing plan will include these elements:
- An overview of your business’s marketing and advertising goals
- A description of your business’s current marketing position
- A competitive analysis that help you to find the competitive advantages for your bussiness
- A timeline of when tasks within your strategy will be completed
- Key performance indicators (KPIs) you will be tracking
- A description of your business’s target market and customer needs
How to create a marketing plan:
The scope of your marketing plan varies depending on its purpose or the type of organization it’s for. For example, you could create a marketing plan that provides an overview of a company’s entire marketing strategy, or simply focus on a specific channel like SEO, social media marketing, or content marketing.
The scope of your marketing plan varies depending on its purpose or the type of organization it’s for. For example, you could create a marketing plan that provides an overview of a company’s entire marketing strategy, or simply focus on a specific channel like SEO, social media marketing, or content marketing, like in this example.
Steps for Marketing Plan:
- Write a simple executive summary
- Research all of your competitors
- Set accurate key baselines & metrics
- Create an actionable marketing strategy
- Set tracking or reporting guidelines
- Make it look professional
Main points of the marketing plan:
This is a quick overview of the main points of the marketing plan. It should be a synopsis of what you have done, what you plan to do, and how you are going to get there.
In this section, you will take a close look at the internal and external factors that will influence your marketing strategy. Many companies do a SWOT analysis, which combines the external and internal analysis to summarize your strengths, weaknesses, opportunities, and threats.
An effective marketing plan will help support the overall business strategy and goals. In order to reach this sort of alignment, marketers must be clear on what these business objectives are and which aspects of them they can affect.
These goals will tie into the overall business objectives, but they'll focus only on the portions of the business that marketing can influence. For instance, if an overall objective of a company is to increase revenue from repeat business by a certain percentage in the next year, then the related marketing goal might be to get a certain amount of customers to sign up for a rewards program each month.
The concept of target markets is one of the most basic, yet most important aspects of marketing. It is unrealistic to think that you can attract everyone, so you need to identify your ideal customers. What do they like? What don't they like? How old are they? Where can you find them? Getting specific about your target market and segmenting it into even smaller groups for specific promotions can help you decide where to commit resources and what kinds of tactics and messages to use.
Strategies are the approaches you want to take to achieve your marketing goals. For instance, if you're trying to get a certain amount of people to sign up for a customer rewards program each month, your strategy may be to introduce new customers to the rewards program with personalized invites that highlight rewards that they may be interested in.
These are the specific actions you will take to execute the strategies that you set. So, if your introduce new customers to the rewards program with personalized invites, then one tactic you could use is sending out emails that address each new customer by name and let them know about some specific rewards that they can get, along with a link to easily sign up for the rewards program.
The right messaging can help establish your brand's position in the market, help it stand out from competitors, demonstrate value to potential customers, and reach specific audiences. You can set some general messaging guidelines in your overall plan, then use them as a starting point to craft more specific messages for each campaign and different segments of your target market.
You must know what you can spend on your marketing campaigns and how much money your company is willing to put into different types of marketing efforts.
Tracking and Evaluation
This section of your plan should include plans and procedures for tracking each type of marketing activity you are using. Tracking helps monitor the effectiveness of each marketing activity and is especially helpful with your overall program evaluation. If you are not tracking and measuring your efforts then you are not marketing effectively.
Which mean A Key Performance Indicator is a measurable value that demonstrates how effectively a company is achieving key business objectives.
Now you have the basics to do your marketing plan, try and send for us.